Asics
Gel Kayano 25

Retail campaign to launch the 25th edition of Asics’ Gel-Kayano running shoe. Starting from the tag-line ‘ Flow further’ the retail landscape celebrates the runner by depicting a ‘runners high’ with the use of iridescent materials and lights synchronised to the sound of a heartbeat. The concept activated the windows displays, entrance area, in-store ‘hero’ displays and the footwear wall of the Tokyo, London, New York flagship stores. After successful implementation and increase sales of 59% in the US, and 42% in Japan; the concept simplified and adapted for a ‘direct to consumer’ (DTC) markets.