Accell
All/Cycle

All/Cycle is a new multi-brand bicycle store concept  located in the heart of the Netherlands. The store was create for Accell to showcase all their brands: Batavus, Sparta, Koga, Lapierre, Ghost, Raleigh and Diamondback under one roof. Targeted towards the new millennial online consumer, the store focused on a ‘service first’ approach thus removing many of the typical display units and replacing them with ‘customisation stations’. The result was an open shop with ample walking room for customers to roam freely, interactive test stations, cleaver merchandising and even on-site mechanic.