Converse
One Star

One Star by Converse is a shoe rebel shoe and clothing collection. Its aim is to honour the renegades. It’s spotlight counter culture shows how 1-star ratings are cooler and better than the 5-star places.

The advertising campaign is targeted toward GenZ consumer which brings the online world to the a physical space by marketing Converse One-Star using ‘screenshots’ of social platforms and meme-style imagery.