Alessi
Five Seasons

“The Five Seasons” by Marcel Wanders studio for Alessi consisting of 5 home fragrant scents ‘AHHH’, ‘HMMM’, ‘GRRR’, ‘BRRR’,and ‘SHHH’ each representing a season and the life-cycle – from blossoming to decay and the mystery of beyond. For each scent a custom pattern was created to embody the feeling of its representative season. These patterns were used on a multitude of applications including packaging and in-store displays.

Advertising campaigns images were also created to help tell the story further, each photograph embodied showcased one season and one feature object.