Big Pool Day

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Converse One Star

Located in Sao Paulo, Brazil, “Big Pool Day” is a skate competition hosted by Converse One Star. In addition to watching a skateboarding championship in a real pool, the weekend features performances by young emerging artist and an assortment of branded activities. The experience was seen by 3,000 attendees and the content generated a reached more than 340,000 views. One Star by Converse is a shoe rebel shoe and clothing collection. Its aim is to honour the renegades. It’s spotlight counter culture shows how 1-star ratings are cooler and better than the 5-star places.